If you can recall with me a scene from a movie called “Gone in sixty seconds” in which Nicholas Cage goes into a Ferrari shop pretending to be a bored millionaire wanting to change his social life with a fancy car, you’ll have a clear example. He is offered a typical Ferrari that every other millionaire in the city has and he says he wants a special car, a connoisseur car that will open the gate for the best places in town for him. The case I want to make with this scene is very simple: luxury is not about money, it is about good taste. Read on and find out about Seventh Watches a brand that is to change the way you think about luxury.

Don’t be a snob, be a trendsetter 

There is an entire industry based on snobs who spend their money on exactly every piece that they read or see they should own. This mindset is very clear when in full operation and tells a big part of the population that having fashionable products, they’ll be cool and trendy. This is the way many things operate in the world, but not Seventh Watches. Wearing a wooden timepiece instead of that fancy smartwatch or huge golden watch sets you apart from the rest; you belong to a different team. This exclusive team you’re in is called “the trendsetters” and everyone in it dares to leave the comfort zone to create a new one.

Following the trend is always the easy way out, there are very few people who dare to step out of it. Those who do, though, get a great reward because a trendsetter is usually a very respected member of a social group. Dare to be a trendsetter with a Seventh Watches wooden timepiece.

Luxury is a changing concept 

 The very concept of luxury is changing a lot over time and now, instead of being something bigger and shinier, or fancy, we are talking about something that is amazing and is not destroying nature in the making. This is the case of wooden watches, timepieces that are hand-crafted and have a very minimal impact on the environment and at the same time look and feel amazing. This new definition of luxury is not a fashion, but a change in the direction the whole industry is moving. Wooden watches started a revolution that is hard to be stopped: making great products at a low ecological price. Dare to be the odd one out and shout out loud what you stand for from your left wrist into the world, buy a Seventh Watches wooden timepiece right now.

Help the environment looking better than ever

 Going back to our initial scene involving a very charismatic Nicholas Cage, we can say that the generic Ferrari he was offered was nothing but another large golden watch from a big brand. Maybe manufactured with gold that required cyanide and sulfuric acid to be retrieved; you don’t want to be that person. On the other hand, if you are exhibiting a Seventh Watches timepiece like the AZAZ, a lady’s watch that is colorful with the right blend of different woods, you’re not only looking great, but also standing for a cause and showing it to the world.

Every Seventh Watches you buy is doing your part to help the world be a better place. Because of the materials being used and the precautions in the manufacturing process and also because the company donates 10% of all profits to an important social cause anywhere in the world. This is not a minor fact since many of the social problems the world is facing continuously derive in ecological problems too. To this company’s belief, there has to be a double aid with social and ecological strategies working together.

Ebony and sandalwood are more luxurious than gold 

 Finally, after all the above, it is very safe to say that in today’s world, timepieces made with precious wood are more luxurious than the old precious metals. They are more luxurious because:

• They are worth almost as much (in some cases more) and don’t need to do any damaging to the planet to be extracted. It was reported that some pieces of sandalwood were more valuable than gold by the weight.
• They respond to a new type of consumer who wants to be more eco-conscious about his or her own decisions. This consumer puts the eco-friendly value so high up on the scale that there is no competition with old precious metals.
• Since luxury is a moving concept, the characteristics of a watch (or any other item) made with this precious wood make it more desirable by a wider audience and that indicates that it will be very sought after in the near future, increasing its value.

The possibilities that Seventh Watches gives to the public of acquiring timepieces like the ÁXIOS, GENESIS, and THRÀSOS, is uncanny and the time to do it is now. These highly luxurious wooden types will be very sought after and will gain much value with time. Finally, the feel on the skin of both wood types is way more comfortable than metal looking much better.

Conclusion

There is a new concept in young consumer's minds, they want something that represents them and their personalities and values in a product. For example, if you would right now come across someone who is wearing a genuine animal fur coat, what would you think about it? Yes, animal suffering is completely out of the question. Five decades ago, it was the absolute opposite and it was a highly luxurious item only the high society would wear and for special occasions. The same thing will happen with wooden watches in the near future, they will become the benchmark of all watchmakers in the world. The new way of luxury is called conscious luxury and wooden watches are a great example today. Buy and wear one, be a part of the change.