Marketing these days can push virtually any item into the mainstream market and keep it there for some time, but it won´t become more than just a passing fashion lasting only a couple of years at best unless the product can bring introduce something of value that betters our world. Is this the case of wooden watches? Are they just a fad pushed by marketers to take advantage of a new market niche? Read on and find out the difference that wooden watches can make to the world and, ultimately, the answer to this very question.
In the 21st century, there is only one way to check for rising trends and that is to ask the oracle: Google. According to trends in relation to wooden watch searches in the last ten years, the interest in these particular timepieces has grown exponentially. According to this leading search engine, the searching of wooden watches is a rising trend that displays notable peaks around those crucial selling periods like Christmas time. This is clearly reflected in Google’s analysis of their site activity during the December 2016 and December 2017 periods.
However, trend lines have to be read beyond only the peak periods, and this makes for positive reading with regard to interest in wooden watches. Growth has not fallen since the first year of analyzing interest in these timepieces, which was 2004. Does this level of interest in searching on Google for more information about wooden watches mean that they are not a passing trend and that they are here to stay? Well, it´s been fifteen years since they were first identified on this illustrious search engine and interest has steadily increased since then. If we judge success by this sole indicator, we can comfortably say that wooden watches are no passing fashion, but a consistent fifteen-year trend on the rise.
Mass-media echoed the public interest in the world of wooden watches on an impressive scale. Some of the biggest names in the world in the field of newspapers and magazines dedicated prime digital and hard-copy reporting space to the topic of wooden watches. Specialized journalists and artistic connoisseurs gave their opinion on these quality timepieces as well as ecological foundation members and supporters. Let´s take a look at some of their opinions.
The Guardian is one of the UK´s leading newspapers and it dedicated a full article to exploring the wooden-watch revolution. In the article, journalist Lucy Siegle tackled the topic from an ecological point of view, utilizing world-wide data to illustrate how the biggest watch companies in the world are making significant ‘green’ efforts to try and clean up their manufacturing processes by opting for alternative materials and sources to produce top-notch watches. When she gets to the wooden-watch revolution she states that some brands have already sold over 250,000 units in Europe alone and have planted the same number of trees in South Asia where the watches are mostly manufactured. According to this article, the watch industry has achieved what others, such as the transport sector, have failed to accomplish, which is to find a clean and safe option to help with the de-escalation of global warming.
Forbes Magazine is, without a shadow of a doubt, one of the most prestigious business information sources in the world. They too dedicated an entire article to the rise of wooden timepieces to replace the classic plastic and steel ones. Journalist Kate Harrison speaks about disposable brands, items and fashion and makes a statement about how tired consumers across the world are of having to buy new products all the time that only typically last for a few months, or a couple of years at the most. There is a close link between creating disposable items to increase sales (i.e. programmed obsolescence) and the world´s increasing levels of pollution. According to Kate, it’s not only the buyers but also the companies themselves that are highlighting this key issue of concern and changing their ways.
She initially discusses a number of items, from wooden bow ties to kids´ toys to women’s earrings and sunglasses, before turning her attention to the wooden-watch revolution. She refers to a kick starter case that got up to $400,000 in just one month of being online which, in turn, has made its way into the business. The article refers to watches as luxurious items crafted from recycled, eco-friendly and reclaimed wood to support our world’s quest for sustainability.
Judging by the Forbes view of the wooden-watch revolution, there is plenty of scope for growth and development into the future.
Of all the brands on the market, there is one that stands out, boasting one of the best quality-price ratios you could hope to find. The brand´s name is Seventh and they manufacture handcrafted wooden timepieces that will leave you in awe. They build their watches and then provide them with names that reflect everlasting, foundational values. There are timepieces for women, men and also unisex models that are all made from luxurious woods like ebony and red sandalwood. They also offer some mixed creations like the ETHOS, which is a beautiful timepiece carved from zebrawood and sports a nice leather strap; or the SKYLAR - The perfect combination of silver metal with an ebony band. Finally, the THRÁSOS is definitely worth a mention too. This is a square timepiece made of Zitan, which is another name for the second most expensive wood in the world. Although a very luxurious item, it is a very affordable price tag sits at less than $400. Building hand-crafted, beautiful, eco-friendly timepieces is the company´s main goal along with the use of certified and reclaimed wood so as not to cause further damage to the environment.
As you might have gathered by now, our conclusion, supported by the opinions of several high-profile media outlets and, of course, the world’s largest search engine, is that wooden watches are here to stay and are not just another marketing invention or passing fashion. We are also conscious of the fact that the wooden-watch revolution is not the only industry to turn its attention to an eco-friendlier manufacturing process; other products that are currently constructed using polluting plastics could very well see their future in certified woods with the same or even better results.
The wooden-watch revolution is here to stay.