In Times of Relative Truths, Wooden Watches are a Timeless Principle

In Times of Relative Truths, Wooden Watches are a Timeless Principle

Much has been said and written about truth and how it has changed through the years to become the term we use daily today. In a world in which certainty is not a common thing, it is harder to find a definite, timeless truth to stick to. Well, wooden watches have come to link all elements that are timeless to create a new peace with every piece. Read on and find out why truth is one of the principles and foundation pillars of such companies as Seventh and its timepieces.

Truth in Everything that you do

Your principles drive every action you do in life. It is not a conscious thing; it just happens. Your principles and values abide so deep inside you as to be timeless; you can´t track when, how or where they began, they are just an integral part of you. So, when we say “you” we actually mean ‘your values’ talking loudly and clearly through your actions. The way you see the world is very closely related to the way you were raised.

Truth in Actions

Most of the time, the truth speaks loudest through actions rather than words. By acting on what we believe, we become more truthful to ourselves. For example, if you consider the term ‘poser’, it is aimed entirely at those people who try to speak their version of the truth through words that have are not based on their inner beliefs; they are acting, posing, trying to make people believe they are something that they’re not.

Truth through actions, for those of us who are not posers, is the purest way to really show who we are. Your inner values, expressed in actions, show the world who you truly are and what you really care about. Seventh, the wooden watch company, have created a timepiece called EMETH that exemplifies the truths they stand for and serves as a great reminder every time you look at it, whatever you are doing.

Truth in Words

Sometimes, actions can be misleading, and people need further, verbal explanation in order to understand exactly what you mean. This is where words can exemplify the truth. The difference between actions and words is that actions can be subject to the interpretation of the observer, whereas words can be used to lend explanation and clarity to such actions, intentions and more.

While it is true that there is also some degree of interpretation involved with verbal explanations, the error margin is reduced dramatically compared with the use of actions alone. Most of the time people adopt a mixed approach using words before and after actions which contextualize or explains their behaviors and illustrates the truths behind their actions. Wearing an EMETH watch by Seventh can be a wonderful reminder that being truthful in words and actions is always the best approach. Just by lifting your left arm to check the time and glancing at the symbol right there on your wrist can actually encourage you to live a more truthful life.

What is the Truth?

This can be a very complex question to consider. For some people, the truth is a cause, and for others, it is an effect. For those who see the truth as a cause, this is because it is very close to what we call values and principles. Truth can be thought of as a value that can determine the manner and content of your actions and words. For others, the truth is the consequence of those values. For example, integrity is a value that results in a person being truthful in their words and actions. Living your life with integrity is one of the pillars for not only be happier but also a better person in general.

Although the aforementioned contemplation is true for most people, there is another valuable concept that the manufacturers of Emeth watches have attached to this particular timepiece, just to reinforce the message: Truth is what you stand for; regardless of whether you view it as a ‘value’ or not, truths are the actions you perform based on the principles you decide to adapt to govern your life.

These principles are not only timeless but are fundamental to every decision you make in every moment of your life. You can call them whatever you choose: principles, values, or even qualities; this can vary from one person to the next but always, they set you apart from the rest.  

For example, the famous physicist, Isaac Newton, had a quality that set him apart. It was not his talent, it was his commitment to hard work and dedication that enabled him to develop his talent and write Principia, the definitive book on the history of humankind. According to research he completely isolated himself inside his house for years until he could finish the book.

Based on his system of beliefs, he did what he thought was right. To him, it was the definitive truth, the principle, the value of hard work.

It is important to realize the extent of personal effort and hard work that it takes to be different, to make sacrifices, and to put your beliefs before financial gain. Such is the case with Seventh wooden watches. With the technological and financial investment required to manufacture their current range of watches, they could have targeted an alternative, niche market and sold considerably greater volumes of watches. Their values made the choice for them and carved a pathway to a better, cleaner, more stylish world.

Conclusion – Your Own Truth

Your own truth is what you yourself stand for. In a world in which everything is relative, standing up for something is an act of courage. Would you dare to be different from the rest, stand up for a cause that supports your principles? If the answer is yes, then your truth looks remarkably like the Emeth watch by Seventh.



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